You know you’re good at what you do. You have faith in what your business offers. Great, but do others agree? Are they happy to trust your expertise and invest their hard-earned cash with you? How do we prove ourselves? 

Know Your Customer

Who might want your services or products? Look at it from the point of view that you’re helping to provide a solution for something they need. Think about what their challenges might be, the questions they might have and how you can help to address them. How can you utilise the value that your expertise brings?

Provide Content to Meet Their Needs

A blog page is a perfect platform for this. While other areas of a website are generally sales-focused, blogs have a slightly different objective. Blog posts aim to attract visitors to websites through content that is informative and enjoyable to read. 

A blog is an opportunity to create engaging posts showing that you know your stuff. It positions you as a helpful resource for potential customers searching for information or guidance in certain areas. Build a knowledge bank of quality expertise within your content and make your website the go-to place for those seeking reliable information. Ensure that your blog posts are well-researched and supported by credible sources if necessary. 

Remember to share your nuggets of wisdom through social media channels or newsletters, which brings us to point three.

Increase Visibility

Ramp up your networking. Engage in the content of influential figures on social media or forums relevant to your industry. 

Identify respected publications or websites within your field that accept guest posts. Guest posts are a helpful way to extend your range beyond your website and social media circles. The association with other trusted sources will also boost your credibility. 

Think about sharing their content too. Demonstrate that you're on the pulse by passing on any insights which could be of interest to your audience. 

Share your successes. If you’ve just been shortlisted for an award or featured somewhere, show everyone what a clever clogs you are.

Keep Learning

We're never the finished article, irrespective of how much experience we have. There's always something new to learn in this fast-paced world. 

Cultivate curiosity. It keeps us fresh, stops us from getting left behind and helps to keep us out of that boredom rut. Using Google Alerts or Google Scholar is a handy way to keep up to date with developments in your area of interest. Read industry publications, and attend courses or webinars. Look to the experts who inspired you and see how you can learn from them. 

Believe in Yourself

Did you inwardly flinch during my opening line about knowing that you're good at what you do? If you did and you're still here, thank you for continuing to read rather than thinking this is not for you! Seriously though, I get it. Self-doubt can be a particularly invasive mind buddy.

Imposter syndrome will only hinder you and your business. If you feel inferior to others, it's tempting to undercharge. But positioning your price too low could be counterproductive for attracting clients prepared to pay for expertise and quality. When something seems too cheap, it tends to set alarm bells ringing. Know your worth and set a price fair for both parties. 

We know we need self-belief if we expect others to believe in us. Rediscover your inner voice that says you can do it. Remember, this voice gave you the drive to embark on your career path in the first place. It might have been overpowered by our self-doubt friend, but I guarantee it's still in there if you allow yourself to listen.

Please get in touch if you’d like some assistance in creating blog content to display your expertise.